case CAFEYN

O objetivo da Cafeyn era desenvolver uma campanha de mídia direcionada e eficiente, focada em uma vantagem competitiva.

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Com os dados de consumo de mídia do Target Group Index e as recomendações e análises da Kantar IBOPE Media, a Cafeyn identificou dois dos principais targets estratégicos para a marca engajar.

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A Cafeyn obteve um aumento de

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e um aumento de

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O objetivo da Cafeyn era desenvolver uma campanha de mídia direcionada e eficiente, focada em uma vantagem competitiva.

Com os dados de consumo de mídia do Target Group Index e as recomendações e análises da Kantar IBOPE Media, a Cafeyn identificou dois dos principais targets estratégicos para a marca engajar.

A Cafeyn obteve um aumento de

31%

em novos assinantes

e um aumento de

em usuários diários ativos após a campanha.

55%

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